Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes. Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair… including dreaded roots… AND amp up the “wow factor!” everyday. For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer. No more roots..ever! No brassiness, dullness or fading! No dry or dull texture!

MOROCCANOIL has created a revolutionary styling, finishing and conditioning product line for hair that will guarantee an enhanced result. Hair looks and feels healthier after just one application. They include a signature argan oil in all our products. A remarkable gift from nature found growing only in Southwest Morocco, it is a powerful antioxidant, UV protector and free radical neutralizer, rich in vitamins that strengthen the hair and increase the hair's elasticity. We continually strive to create unique products using the highest quality formulations to deliver extraordinary results. MOROCCANOIL is an effective and frequently requested conditioning line of hair products for stylists and their clients.